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Holidays are a time for giving, not for unsubscribes
15 Nov 2017
Agents and brokers, spruce up your holiday email messaging with these tips
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Rewriting the words brokers should be using to win clients
19 Oct 2017
Chubb research reveals brokers are using insurance terminology that’s distasteful to clients
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Insurance company? No, you’re a media company now
18 Sep 2017
You’ve been given this incredible megaphone to broadcast your expertise, says media mastermind
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What to do when business slows down in the summer
26 Jul 2017
While you have some down time, examine how things have changed for your agency – from data analytics to digital marketing strategies
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How to sell an industry that no young person dreams of joining
21 Jul 2017
For those who have found successful careers in insurance, it’s a no-brainer that it’s a fulfilling, enjoyable industry
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Educational foundation laying the seeds to grow the industry
20 Jul 2017
“Insurance just doesn’t have that much appeal. It’s basically underappreciated”
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New Trusted Choice exec to keep battling big insurers’ ‘bloated advertising budgets’
13 Jul 2017
“Creating brand awareness without the bloated advertising budgets that have become too common in this industry is an uphill battle”
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A beginner’s guide to email automation
12 Jul 2017
Learn how to maximize your email marketing campaign – straight from the expert
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The lure of baseball for insurance marketing
29 Jun 2017
“According to our research … those that are aware that we sponsor Major League Baseball are more likely to quote and consider buying from [us]”
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Uber, execs in need of damage-control to repair reputations
23 Jun 2017
“Individuals in leadership have few tools to fend off or recover from attacks when corporate reputational crises turn personal.”