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Insurance company? No, you’re a media company now
You’ve been given this incredible megaphone to broadcast your expertise, says media mastermind
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What to do when business slows down in the summer
While you have some down time, examine how things have changed for your agency – from data analytics to digital marketing strategies
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How to sell an industry that no young person dreams of joining
For those who have found successful careers in insurance, it’s a no-brainer that it’s a fulfilling, enjoyable industry
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Educational foundation laying the seeds to grow the industry
“Insurance just doesn’t have that much appeal. It’s basically underappreciated”
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New Trusted Choice exec to keep battling big insurers’ ‘bloated advertising budgets’
“Creating brand awareness without the bloated advertising budgets that have become too common in this industry is an uphill battle”
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A beginner’s guide to email automation
Learn how to maximize your email marketing campaign – straight from the expert
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The lure of baseball for insurance marketing
“According to our research … those that are aware that we sponsor Major League Baseball are more likely to quote and consider buying from [us]”
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Uber, execs in need of damage-control to repair reputations
“Individuals in leadership have few tools to fend off or recover from attacks when corporate reputational crises turn personal.”
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Selling insurance by quoting for rates is bad business
“Agents that sell on price are not properly addressing the coverage needs of their clients and are working on a slippery slope.”
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Leveraging diversity: going in to bat for minorities to make your workplace better
“Diversity, broadly defined, means that you’re welcoming different perspectives that will allow you to see around the curves in business and to respond to a really dynamic marketplace.”