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Educational foundation laying the seeds to grow the industry
20 Jul 2017
“Insurance just doesn’t have that much appeal. It’s basically underappreciated”
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New Trusted Choice exec to keep battling big insurers’ ‘bloated advertising budgets’
13 Jul 2017
“Creating brand awareness without the bloated advertising budgets that have become too common in this industry is an uphill battle”
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A beginner’s guide to email automation
12 Jul 2017
Learn how to maximize your email marketing campaign – straight from the expert
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The lure of baseball for insurance marketing
29 Jun 2017
“According to our research … those that are aware that we sponsor Major League Baseball are more likely to quote and consider buying from [us]”
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Uber, execs in need of damage-control to repair reputations
23 Jun 2017
“Individuals in leadership have few tools to fend off or recover from attacks when corporate reputational crises turn personal.”
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Selling insurance by quoting for rates is bad business
19 Jun 2017
“Agents that sell on price are not properly addressing the coverage needs of their clients and are working on a slippery slope.”
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Leveraging diversity: going in to bat for minorities to make your workplace better
14 Jun 2017
“Diversity, broadly defined, means that you’re welcoming different perspectives that will allow you to see around the curves in business and to respond to a really dynamic marketplace.”
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Personal branding: getting ahead
13 Jun 2017
Tips to help you manage your brand and grow within your workplace.
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What not to do: social media horror shows
31 May 2017
If you can’t even spell your own name right on your company logo, you’re in trouble
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Internet lead costs soar for insurers as competition escalates
23 May 2017
But advertisers have to change their view of search engine leads, says Harvard professor