Marketing

Selling insurance by quoting for rates is bad business

“Agents that sell on price are not properly addressing the coverage needs of their clients and are working on a slippery slope.”

Leveraging diversity: going in to bat for minorities to make your workplace better

“Diversity, broadly defined, means that you’re welcoming different perspectives that will allow you to see around the curves in business and to respond to a really dynamic marketplace.”

Personal branding: getting ahead

Tips to help you manage your brand and grow within your workplace.

What not to do: social media horror shows

If you can’t even spell your own name right on your company logo, you’re in trouble

Internet lead costs soar for insurers as competition escalates

But advertisers have to change their view of search engine leads, says Harvard professor

Five tips on how to connect with the next generation of buyers

Millennials have overtaken baby boomers as the largest generation in America. What have you done to capture the market for 18-35 year olds?

One Farmers agent has a cunning (and cheap) marketing plan – and it’s going viral

A simple marketing tactic is bringing all kinds of attention to this Minnesota agent

‘Don’t be afraid’ of getting social

Not shying away from the benefits of social media can make or break the success of your agency

Let your agency website shine above a bad SEO experience

When bad SEO gives your insurance website a bad reputation, recover it with these three helpful tips

3 ways to engage your clients over the holidays

We spoke to Malika James at Insurance Technologies Corporation to find out how insurance agencies can grab their clients’ attention over the holiday period