A new whitepaper from Parks Associates has found that about 40-50% of US households with access to broadband internet and that have home and/or renters’ insurance are interested in additional insurance services.
The same study found that of the group that said they were interested in receiving additional insurance services, 35% said they are particularly interested in proactive communication of potential risks – which refers to the use of smart home devices or appliances connected via the internet-of-things (IoT) to automatically detect risk situations and warn users beforehand of the danger.
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