A VERY cool way to raise money

A VERY cool way to raise money | Insurance Business America

A VERY cool way to raise money
There probably isn’t a broker out there who hasn’t been given the cold shoulder by a client – but would they agree to plunge into icy Lake Ontario to raise money for WWF-Canada?

“It’s my first time doing this. I’m originally from Scotland and don’t know if I fully understood the implications of ‘a polar bear dip’ in Canada when I was first approached to participate,” says Martin Thompson, senior vice president of global specialty lines with RSA Insurance, who is taking the plunge today. “In 2013 I also ran the London Marathon for WWF and raised $4500. I’m a big supporter of what they do.”

RSA has had a strategic partnership with WWF-Canada for many years now, Thompson told Insurance Business, and have partnered together on a number of research projects.

“We felt this would be a unique way to support their Arctic conservation efforts,” he says. “In addition to that though, this is also about bringing awareness to the issue of climate change and the grave impact it’s having on the Arctic and the species that live there.”

So far Thompson and his five colleagues – Mark Edgar, Scott Tabachnick, Ben Buckton, Ewen Cameron and Akhilesh Chandy – have raised $7,000. All donations for WWF’s National Polar Bear Week (which the dip is a part of) will be matched by Coca Cola so essentially we will have raised $14,000. (continued.)

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