Greta Van, Crawford & Company

Greta Van, Crawford & Company

Chief strategy officer
Crawford & Company

After more than 25 years in the industry, “I can say that insurance is an exciting career field,” says Greta Van, chief strategy officer at Crawford & Company. “Insurance providers have the opportunity to make a real difference for people who are going through difficult times, and I take this responsibility seriously. I love how every day is different, and I’m fortunate to work with an incredibly talented team.”

Van is passionate about introducing a new generation of talent to the industry and serves as a mentor for several internal initiatives, including Crawford’s Emerging Leaders program, which provides employees with support to hone their leadership skills. She relishes the ability to facilitate conversations with Crawford’s global leadership team about diversity and inclusion efforts and discuss how the company can create a more diverse and inclusive workplace for employees.

“I would like to see the mix of talent continue to change within our industry to include more early-career professionals, as well as female leaders,” Van says. “Diversity is something that our industry has struggled with, and I am hoping to see progress on that front very soon.”

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