Product Training and Marketing Support

When it comes to product training and marketing support, the consensus from brokers seems to be that there’s plenty of room for improvement – and carriers’ overall average score of 7.94, which tied for the second lowest in this year’s survey, backs that up. Some brokers praised their carriers for providing adequate training and marketing support, but others pointed to the need for “better communication as to what their product portfolio has changed to” and a desire for “more technical information from field reps.”

Respondents suggested offering more broker, client and on-site commercial training in order to increase producer expertise

Many brokers specifically commented on the need for better training, advising carriers to provide “webinars on demand” and “better training materials,” particularly for new agents. Others added that they “could use more brokerage support on product” and commented that “training is weaker than marketing support,” exposing the need for further investment in quality training resources.

Broker support is key in this area. Respondents suggested offering more broker, client and on-site commercial training in order to increase producer expertise.