For nine years, Laird Rixford ran his own successful consulting business for insurance, banking, real estate and mortgage companies before selling it to Insurance Technologies Corporation [
ITC] in 2008. He joined the
ITC team as vice president of product development and marketing, and in 2014, he was named president of
ITC, overseeing the direction for each of
ITC’s products while also leading the company’s sales and marketing departments.
Rixford is passionate about helping insurance agencies and companies succeed and grow in today’s online market. He believes helping businesses grow is about more than selling them a product or service. His philosophy is to become a strategic partner with agents and carriers instead of being just another vendor.
Rixford has contributed numerous articles to and been quoted in various industry publications. As an expert on insurance technology and marketing, he is a popular speaker on various subjects, including insurance marketing, technology and the future of the industry.
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