CEO for UK
A business leader with more than 20 years of international financial services experience, Tulsi Naidu has a track record of driving results in a complex business and regulatory environment and delivering large-scale business transformation. In 2016, Naidu was appointed CEO of Zurich UK after serving in a number of executive roles at Prudential UK and Europe. As executive director for Prudential’s UK and Europe business, she was responsible for strategy, public affairs, the UK retail and wholesale lines, and Prudential’s Ireland and Poland businesses. Naidu was previously COO for Prudential’s UK business and also held a number of general management roles focused on driving strategic transformational change. Since taking the reins at Zurich, Naidu has devised and implemented an extensive transformation programme, reshaping the insurer’s UK business, simplifying its business structure, and positioning it for future growth in its core markets. Naidu is currently chair of the Financial Conduct Authority practitioner panel, and a board member of the Association of British Insurers. She also volunteers with and is a trustee of Pilotlight. In 2018, Naidu was featured in Insurance Business Women of Influence. She earned her MBA from the Indian Institute of Management, Ahmedabad.