Head of digital and customer experience, Global Retail Markets East
Liberty Mutual Insurance
Age: 34
Caroline McKeon leads digital and customer experience for Liberty Mutual Insurance’s Asia retail operations, delivering best-in-class digital experiences to end customers and business partners and leading Liberty’s overall digital transformation. McKeon joined Liberty in 2015 as part of its corporate development program. From there, she successfully led a global team in launching direct-to-consumer sales in India, Colombia and China before taking on her current role. Earlier in her career, McKeon worked in marketing consulting and media strategy roles for the financial services industry in New York City.
In addition to her full-time role, McKeon is a leader in Liberty’s Women and Allies employee resource group, where she supports the new employee experience in the US and leads a mentoring program for women in Asia. She also leads a mentoring circle of MBA students through Liberty’s RISE program. A licensed attorney, she provides pro bono legal services to low-income clients on housing matters.
