Allianz Trade announces leadership appointment in Asia Pacific

Appointee to spearhead B2B innovation

Allianz Trade announces leadership appointment in Asia Pacific

Insurance News

By Roxanne Libatique

Trade credit insurance specialist Allianz Trade in the Asia Pacific region has announced James Lie (pictured above) as its new regional head of e-commerce, effective April 1. Lie will be based in Singapore.

Since joining Allianz Trade in 2018 as the country manager for Indonesia, Lie has been instrumental in expanding the company's portfolio and enhancing its position in the market through strategic partnerships.

What to expect from Allianz Trade's new regional head of e-commerce

Lie has more than 15 years of experience in the trade credit insurance industry. He holds a bachelor of science (hons) in banking and finance from the London School of Economics and Political Science.

“We are thrilled to have James heading e-commerce for the region,” said Shan Aboo, regional commercial director for Allianz Trade in the Asia Pacific. “The potential of B2B e-commerce in Asia Pacific is immense, and as the world's leader in trade credit insurance, we are poised to lead this industry growth with our e-commerce and buy-now-pay-later (BNPL) solutions. With his demonstrated track record of delivering results, James will deliver these innovative solutions and make trade easier for businesses.”

“I am deeply honoured and excited for this appointment. It represents a tremendous opportunity to drive innovation, foster strategic partnerships, enhance customer experience, and capitalise on the immense growth potential of the e-commerce sector in this dynamic region,” Lie said. “With the launch of Allianz Trade pay recently, we have created a service for all B2B e-commerce players ranging from e-merchants, BNPL providers, to financial institutions and marketplaces.”

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