MSIG has been named the first-ever title partner of the ASEAN Women's Championship, launching the ASEAN MSIG Serenity Cup.
"We are truly honoured to be part of this historic moment as the first-ever Title Partner of the ASEAN Women's Championship," MSIG said in a news release. "As women's football enters a new era, we are proud to present the ASEAN MSIG Serenity Cup – a stage where the strength, spirit, and stories of women athletes shine."
The tournament will feature eight teams competing for the championship title. The competition is expected to draw substantial viewership across Southeast Asia and build momentum for women's sports throughout the region.
MSIG said that its involvement extends beyond sponsorship: "This is more than just a tournament. It's a celebration of resilience, of breaking barriers, and of showing every woman out there that her dreams belong – on the field and beyond."
The company said it was committed to supporting women's sports aligning with its broader corporate values. "At MSIG, we believe in protecting what matters — your ambitions, your journeys, and the goals you set for yourself, both in sport and in life,” the company said. “That's why we're proud to stand alongside incredible athletes as they chase their dreams, inspiring others to do the same."
Further information about the ASEAN MSIG Serenity Cup schedule and participating teams is available on the tournament's official website.
In other company news, MSIG Singapore recently welcomed Darren Say as vice president and head of brokers business development.
Say brings over 12 years of experience in underwriting, portfolio management and business development, with particular expertise in the brokers' channel and P&C sectors.
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