by Paul Lucas

As AXA Asia bids to become increasingly consumer centric, it has made a key appointment with the arrival of Etienne Bouas-Laurent as chief executive officer of life & savings and distribution.

Bouas-Laurent will take the role from the regional head office in Hong Kong and will be responsible for expanding the life and savings and distribution business across the region as the company bids to serve 100 million customers by 2030. In addition, Bouas-Laurent will take a number of country management responsibilities as he attempts to ensure that both the life and savings and general insurance units across Indonesia, Thailand and Hong Kong will be aligned to ensure profitable growth in each market.

He takes the role having built a wealth of experience internationally. He was previously the chief financial officer at AXA Germany, based in Cologne, a position he had held for four years. In addition, he co-led the company’s transformation program and co-ordinated its general insurance management board. Overall, he has been with AXA since 1997.

Speaking about the appointment, Etienne Bouas-Laurent expressed his excitement and confidence in helping the company expand.

“I am truly excited to be joining AXA Asia at this time and to have the opportunity to lead teams who all have a renewed focus on ensuring our customers’ needs are at the heart of our business,” he said. “I look forward to working with our senior leaders to continue positioning AXA as a market leader and to drive change for the industry.”


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