AXA Hong Kong and Macau has launched the e-voucher version of its AXA SmartHome Plus home insurance product.

In a statement, the insurer said it partnered with insurtech firm Wesurance Digital Ltd to “voucherise” the insurance product, making it easier for people to insure their homes. The e-vouchers can be redeemed on Wesurance’s website and are available for Joint Electronic Teller Services Limited (JETCO) corporate partners to purchase as corporate gifts.

This partnership expands the usage of home insurance, allowing it to become a corporate gift, which is especially suitable for the property-related industries, AXA said. CoDeco, a technology-driven renovation service platform, has begun using the e-vouchers as complimentary gifts to customers.

“At AXA, we are committed to continuous product innovation to bring more benefits to the community we serve leveraging insurtech,” said Kenneth Lai, P&C distribution director of AXA Hong Kong and Macau. “This insurance e-voucher is a testimony of how digitisation, partnership and a great ecosystem can revolutionise home insurance usage and expand distribution channel. It allows individual customers to have easy access to the protection they need, and supports corporate customers with their business development by turning home insurance into a truly value-added corporate gift.”