China Taiping sponsors holiday display at Hong Kong International Airport

Giant Christmas ball installation to greet passengers in arrival hall

China Taiping sponsors holiday display at Hong Kong International Airport

Insurance News

By Gabriel Olano

Leveraging increased travel volume during the holiday season, China Taiping Insurance has launched its holiday advertising display at the Hong Kong International Airport.

Targeting both local and foreign travellers passing through the airport, a huge glittering Christmas ball featuring China Taiping’s tree-inspired logo in the centre was erected at the arrival hall. Several ceiling banners complemented the display, containing motifs for Christmas, New Year, and the insurer’s 88th anniversary.

Interactive photo booths and a card printing service are also available for visitors who want to take a souvenir of the holiday display.

According to the insurer, which has been operating in the Hong Kong market for two years, the Hong Kong International Airport is an ideal venue to reinforce its brand image due to its high volume of passengers.

Shirley Chan, managing director of JCDecaux Transport, the outdoor advertising firm behind the display, said she was “extremely happy to help to create this festive” decoration for the insurer. Hong Kong airport’s arrival hall was, she said, “one of the most premium locations for international brands be seen”, especially around Christmas time.

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