FWD Life to insure pro basketball league

FWD Life to insure pro basketball league | Insurance Business

FWD Life to insure pro basketball league
FWD Life has signed a three-year contract with the Philippine Basketball Association (PBA) as the official insurer to the sports league and its players. The PBA is the second-oldest professional basketball league in the world.
“We are delighted to be partnering with PBA, a prestigious Filipino sporting organization,” said FWD Philippines president and chief executive officer Peter Grimes. “At FWD, we have always embraced sports, a passion for many of our customers.
“It really makes sense for us to tap into sports as a passion point, especially one that is seen as a trademark Filipino activity,”
Having entered the market just two years ago, Hong Kong-headquartered FWD’s Philippine branch is the 13th largest insurer in the country, with US$48.8m in premium income at the end of 2015. It is also one of the first life insurance companies licensed under the country’s new Insurance Code.

Philippines to head Asian insurance regulators’ group
Several changes proposed for Philippine insurance sector
Philippine insurance cooperative to start £2.9mn real estate venture