Sun Life Malaysia has appointed Jeffry Azmi Mohd Shah (pictured above) as the new CEO of Sun Life Malaysia Takaful Berhad (SLMT), effective immediately.

Shah has over 30 years of experience in life insurance and takaful. He joined Sun Life Malaysia in 2016 as head of underwriting and was later promoted to head of operations in 2017. Most recently, he worked as the company’s chief operations officer, responsible for leading various initiatives focused on operational, underwriting, claims, client service, and digital practices.

Shah has also held various leadership roles with leading life insurance companies before joining Sun Life Malaysia, including Uni.Asia Life Assurance, Mayban Life Assurance, and Allianz Life Assurance.

As CEO of Sun Life Malaysia’s family takaful unit, he will be responsible for developing and leading strategic priorities to further the growth of the business.

“We are delighted to welcome Jeffry to Sun Life Malaysia’s growing leadership team of truly diverse and people-centric talents,” said Raymond Lew, CEO and president/country head of Sun Life Malaysia. “With his extensive experience across a wide spectrum of disciplines, including operations, underwriting, client services and claims, I am confident he will be able to lead our takaful business into the next strategic growth phase and to strategically position Sun Life Malaysia as a trusted takaful brand.”

“I am honoured to be given the opportunity to lead SLMT and the mandate to scale our family takaful business to greater heights,” Shah said. “My focus will be to ensure we continue to help our clients and Malaysians at-large harness family takaful as a tool to enhance financial resilience and live healthier, more sustainable lives.”