Chubb Life Hong Kong (Chubb Life HK) has introduced a new campaign, “Every Way of Legacy,” aimed at encouraging individuals to think more broadly about the concept of legacy.
The campaign addresses how modern society’s view of legacy is evolving, inviting people to reflect on what they want to pass down beyond financial wealth.
As part of the campaign, Chubb Life HK has partnered with Sara Jane Ho (pictured), a global etiquette expert and the host of Netflix’s Mind Your Manners.
Ho’s work, which focuses on bridging cultural divides between the east and west and supporting women’s empowerment, aligns with the broader message of the campaign.
Ho led two workshops in collaboration with Chubb Life HK, where she offered insights on the importance of legacy and how it can be expressed through actions and communication.
“My legacy is really two things. Firstly, it’s bridging east and west, whether through my etiquette school, my Netflix show, or my traditional Chinese medicine-inspired brand. Secondly, it’s about helping women navigate the world with confidence,” she said.
The campaign reflects the shifting understanding of legacy in today’s society. With a growing number of people in Hong Kong choosing not to marry or have children, the concept of legacy is moving away from a narrow focus on wealth transfer.
Instead, the campaign emphasises the influence of values and personal experiences on future generations and the wider community.
Ho encourages people to be more conscious of their legacy in the present day.
“It’s important to say what your legacy is. The more you say it, the more you will do it,” she said.
In support of the campaign, Chubb Life HK is also promoting its Chubb MyLegacy Insurance Plan III.
The plan allows for flexible wealth planning and distribution, providing policyholders with options for naming various beneficiaries, including family members, partners, or charitable organisations. It also includes features like policy splitting, allowing for easier distribution of wealth according to individual preferences.
Chubb Life HK’s campaign reflects the insurer’s response to changing societal trends in Hong Kong, offering solutions that meet the evolving needs of its customers. By reimagining the idea of legacy, the campaign aims to inspire individuals to think not only about financial wealth but also about the values and principles they want to leave behind.
