Shin Kong Life, a subsidiary of Shin Kong Financial Holdings, has teamed up with the Taiwan Creative Content Agency (TAICCA) to merge cultural initiatives with financial services.
The collaboration was formalised through a “Cultural Hospitality and Inclusive Finance Cooperation Memorandum,” which was signed during a press event focused on the theme “Corporate × Culture Co-creation Social Impact Cooperation.”
The agreement aligns with Shin Kong Life’s ongoing commitment to ESG (environmental, social, and governance) principles, particularly in fostering cross-cultural understanding and promoting inclusive financial practices.
The partnership, which began in 2023, centres on the “Cultural Content, Social Impact, Corporate Value” (CSB) concept.
A key project under this initiative is “New Life for Old Clothes, Light up the World,” a collaboration involving the Syin-Lu Foundation and the zero-waste fashion brand Story Wear. This project collects second-hand jeans for upcycling, providing job opportunities for marginalised groups. The sale of these upcycled products funds charity efforts, including the provision of basic micro-insurance for disadvantaged families.
Shin Kong Life has also worked with social enterprise Re-U to develop the “Wealth Guardians” board game course. The course is designed to teach financial literacy to elementary school students in rural areas and has earned international recognition, receiving the 2023 Good Design Award from Japan.
Looking ahead to 2024, Shin Kong Life said it plans to expand its partnerships with Story Wear and the Syin-Lu Foundation. It will focus on empowering individuals with disabilities by training them as instructors for the Wealth Guardians course and offering resources for insurance agent certification.
Additionally, a new initiative, the “Financial Shield Guardians” board game, is being developed to help high school and college students build financial resilience.
As ESG principles continue to shape global business practices, Shin Kong Life aims to align its activities with the sustainable strategy of its parent company, Shin Kong Financial Holdings. This strategy emphasises innovation, low carbon, and social good.
Through its ongoing collaboration with TAICCA, Shin Kong Life seeks to support Taiwan’s cultural industry and broaden the reach of inclusive finance, contributing to social impact in line with the United Nations Sustainable Development Goals.
