Sun Life names chief distribution officer for Asia

He brings over three decades of expertise to this new role

Sun Life names chief distribution officer for Asia

Life & Health

By Kenneth Araullo

Sun Life has announced the appointment of Patrick Wei as the chief distribution officer for Asia, effective Dec. 1.

In this role, Wei will steer Sun Life Asia's distribution strategy, collaborating with distribution leaders across the region to enhance the function with a focus on excellence, quality, and digital innovation.

Wei brings over three decades of experience in insurance distribution within the Asian market to his new role at Sun Life. He has held significant positions at Aviva, where he was instrumental in leading multi-channel distribution strategies and growth in bancassurance partnerships. Additionally, he played a key role in the joint development of Aviva's digital business in Asia.

Wei is a graduate of Simon Fraser University in Canada, holding a bachelor's degree in business administration, with a focus on accounting and economics.

“I’m delighted to welcome Patrick to the team. He has a proven track record of developing and implementing strategic distribution plans tailored for a diverse set of Asian businesses,” said David Broom, chief client and distribution officer at Sun Life. “His expertise will be invaluable as we continue to grow our channels and better serve the needs of our clients in Asia.”

“I am thrilled to be joining Sun Life as they embark on their next chapter of growth and innovation. I am personally aligned with Sun Life's commitment to create Client impact and help people achieve lifetime financial security and live healthier lives. I look forward to contributing to Sun Life’s ongoing success in this role,” Wei said.

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