Why global insurers are rebuilding their life insurance books

Zurich's ClearView completion signals a broader push into protection as composite insurers rebuild what rivals spent years dismantling

Why global insurers are rebuilding their life insurance books

Life & Health

By Daniel Wood

Zurich Insurance Group (Zurich) spent this year adding a life insurer in Australia while one of its closest global peers finished selling one outright. That divergence, not the price tag, is what makes the Swiss group's completion of its ClearView Wealth acquisition worth the attention of brokers in six markets.

Zurich Financial Services Australia completed the purchase of Australian Securities Exchange (ASX) listed life insurer ClearView Wealth on Thursday, August 20 2026, paying cash consideration of A$0.60 per share, or approximately A$385 million in aggregate, after clearing the Australian Competition and Consumer Commission (ACCC), the Australian Prudential Regulation Authority (APRA), shareholders and the Supreme Court of New South Wales. ClearView reported A$436 million in in-force premiums as at December 31 2025.

Tim Kane (pictured), head of retail at Zurich Financial Services Australia in Sydney, said the transaction is an expression of group strategy rather than a local opportunity taken in isolation.

"We've always had a large life insurance business in Australia, but there's ambition to really grow and promote the life insurance part of our business globally," Kane told Insurance Business.

The numbers bear that out. The Group, reported life business operating profit of US$2.3 billion for 2025 and a record US$1.3 billion for the first half of 2026, with protection premiums up 10% and running ahead of the group's own targets. Protection accounts for close to 60% of life operating profit and was consolidated into a single global unit under a three-year plan set out in November 2024, which targets 8% compound annual growth in protection gross written premiums to 2027. Mario Greco, group chief executive of Zurich, told analysts in February 2026 the division had "exciting growth initiatives across the globe" to pursue.

Kane said he was not aware of other life-side acquisitions by the group globally. Everywhere outside Australia, the build is organic - which makes the near-unanimous shareholder vote that cleared the ClearView scheme in July 2026 the exception that reveals the rule.

What is driving the return of the composite insurer

Zurich is not the only property and casualty house deciding that mortality and morbidity risk earns its place beside catastrophe exposure.

Chubb, the world's largest publicly traded property and casualty insurer, now runs a life division producing more than US$8 billion in annual premiums, up from US$2.5 billion five years ago, with the bulk of the exposure in Asia. International life premiums and deposits rose almost 14.5% in the second quarter of 2026, led by China, Hong Kong, Korea and Taiwan. Evan Greenberg, chairman and chief executive of Chubb Limited, pointed in his 2025 letter to shareholders to "the enduring value of this broadly diversified insurance company."

The logic is not only capital diversification. It is customer arithmetic. Dame Amanda Blanc, group chief executive of Aviva plc in London, calls her group "the UK's national champion, and the only diversified insurer," and the disclosure that supports the strategy is the cross-sell: more than 25 million customers, over seven million holding multiple products, and nearly half of all new policies sold going to people already on the books. Blanc rebuilt that composite structure across life, general insurance and wealth over six years while absorbing Direct Line.

Not everyone is convinced. American International Group (AIG) spent five years doing the reverse, completing a staged separation from its life and retirement arm Corebridge Financial that ended with the sale of its residual stake in 2026. Peter Zaffino, then chairman and chief executive of AIG in New York, said the exit had "transformed AIG into a more focused, leading, global property and casualty insurance company". Corebridge subsequently agreed an all-stock merger with Equitable Holdings valuing the combined group at roughly US$22 billion.

Where brokers feel the shift

The retail protection business Zurich has just bought is adviser-distributed, not broker-placed. That is not where the consequence lands.

It lands in group risk and employee benefits – broker-placed group life, income protection and workplace health – which is precisely the channel composite carriers use to convert life ambition into intermediated premium. Chubb's North America worksite benefits premiums grew 14% in the second quarter of 2026, on the same earnings call that reported the life division passing US$8 billion. A property and casualty underwriter that also wants a client's group risk programme is a different negotiating counterparty than one that does not.

That cuts two ways at renewal. Breadth across a client's total programme creates leverage for brokers willing to use it, and gives composite carriers a reason to hold pricing on the property line to protect the benefits relationship. It also concentrates counterparty exposure in a softening market, which is an argument for keeping specialist capacity on the panel rather than consolidating for convenience.

Kane framed the direction of travel plainly.

"There's an ambition globally to grow the life insurance business, and that's been our intention for a couple of years now," he said.

For brokers, the practical question is no longer which carriers write which lines. It is whether the composite carriers rebuilding those books intend to reach clients through advisers, through workplace schemes, or through the broker on the account.

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