Allianz in sponsorship deal with Olympics

Superpower of insurance has signed a deal to become a worldwide partner in 2021

Allianz in sponsorship deal with Olympics

Insurance News

By Ryan Smith

The International Olympic Committee (IOC) and Allianz have announced that the insurer will join the Worldwide Olympic Partner Program in 2021.

Through the sponsorship agreement, Allianz will work with the IOC to provide insurance services to support the Olympics, including the organizing committees of the Olympic Games, with the ambition of providing insurance to the national Olympic committees around the world and their Olympic teams and athletes. The sponsorship agreement will run from 2021 through 2028.

Allianz will also become a Worldwide Paralympic Partner from 2021 as part of the agreement. The insurer has supported the International Paralympic Committee since 2006.

“This new partnership demonstrates the global appeal and strength of the Olympic movement, and we are delighted to be working together in the long term with Allianz to support sport around the world,” said Thomas Bach, IOC president. “Allianz has built a global business founded on trust. With this partnership, together we are building a foundation based on mutual trust. Allianz also has a strong porting heritage and, in line with the Olympic Agenda 2020, we share a digital ambition of connecting young people around the world to promote the Olympic values and the power of sport.”

“I am thrilled that we are joining a global community of athletes and people enthusiastic about sport and teamwork – in addition to our strong partnership with the International Paralympic Committee,” said Allianz CEO Oliver Bäte. “Through the IOC’s digital and social channels, we can connect with more people than ever before and offer them our expertise in insurance. We believe the world is a better place when people have the courage to leave differences behind and stand together to achieve better outcomes for themselves and for the societies they live in.”

The sponsorship period will cover the Olympic Winter Games Beijing in 2022, the Olympic Games Paris in 2024, the Olympic Winter Games 2026 and the Olympic Games LA 2028.

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