India-based business automation firm AWPL has rebranded itself as part of its efforts to position itself as a leader in helping insurance, banking, and other financial entities embrace the digital era.

AWPL, which will henceforth be known as Candela Labs, will leverage its more than 20 years’ experience working with insurers and banks in driving its growth across the region. Last year, the company grew by around 60% and established its presence in Singapore and South Africa.

Under its new identity, Candela Labs will form IP facilities in Singapore and Johannesburg, developing financial solutions that make use of cutting-edge technology, such as artificial intelligence and machine learning, in solving real-world problems. It also debuted a new chatbot that enables financial firms to engage their clients better.

As part of the company overhaul, Candela Labs made a couple of additions to its executive team: Vijayakumar Muthiah, formerly with Mphasis, is its new chief financial officer, while Kala Rau, formerly with Wyndham Worldwide, joins as chief people officer.

The architect of the rebrand, CEO and principal shareholder Arsh Maini, commented: “Over the last 20 years our automation products have become the process engines for leading insurers and banks. We believe that true value comes from connecting the dots between enterprise and digital - and that is the journey that we have embarked on. Candela Labs is committed to providing cutting-edge technology products to help insurers and banks streamline operations and improve customer engagement.”


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