AXA announces Pride of London sponsorship

Insurance heavyweight shows its support for LGBT+ community with deal

AXA announces Pride of London sponsorship

Insurance News

By Paul Lucas

Plenty of insurance firms have made the case for diversity – but now one has shown how serious its push for inclusion is by backing the Pride in London 2017 event.

AXA has announced that it will sponsor the capital’s LGBT+ community event which runs from June 24 to July 09 and includes the world famous Pride in London Parade.

The insurer will be the sole insurance sponsor of Pride in London 2017 and around 100 AXA staff are expected to be part of the Pride in London Parade this year from AXA Insurance, PPP healthcare, AXA Investment Managers and AXA Partners. Last year around 40,000 people in total took part in the parade.

“We are very proud to sponsor Pride in London this year and applaud the excellent work that Pride in London has done to date,” said Darrell Samson, chief marketing officer at AXA UK. “We wholeheartedly agree with their ethos that everyone should be comfortable being themselves at work or at home, regardless of their background.

“There is a long history of promoting inclusion at AXA, whether that is among staff or our business partners. We look forward to working with Pride in London in the future and marching in the parade next month.”

“We’re delighted that AXA are supporting Pride in London this year,” added Polly Shute, director of fundraising and sponsorship, Pride in London. “We could not deliver such an incredible event without such support from the business community.”

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