AXA Singapore names new PR partner

Major insurer shakes up advertising and marketing efforts

AXA Singapore names new PR partner

Insurance News

By Gabriel Olano

AXA Singapore has appointed MSL as its new public relations partner, succeeding previous agency Asia PR Werkz.

MSL will be in charge of AXA’s public relations in the areas of thought leadership, executive profiling and media relations, reported Marketing Interactive. The partnership will focus on brand building, generating awareness, and increasing engagement with the France-based insurer’s Singapore arm.

According to Diane Yap, AXA Singapore’s head of marketing, MSL exhibited sufficient understanding of the global insurer’s mission to empower customers and the community to live better lives, as well as the approach it would like to embark on.

“We are pleased to have appointed them as our PR partner, and look forward to creating and executing new and innovative ideas with them,” Yap said.

Among the recent changes at AXA Singapore include the appointment of Jean Drouffe as its new CEO, succeeding Doina Palici-Chehab, who became interim regional CEO of AXA Asia. At the start of the year, Gordon Watson was appointed CEO for Asia.



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