Hong Leong Assurance Malaysia (HLA) has made three leadership appointments – Yoon Szu-Mae (pictured above) as chief marketing officer, Elmen Tan Yew Seng as chief digital and innovation officer, and Low Tek Chee as head of information services.

Yoon, who has been in the banking and insurance industries for 16 years, joins from AIA Group, where she held various positions including chief marketing officer in Vietnam, and regional business development director, based in Hong Kong. She has a double degree in economics and international relations from the University of Toronto.

Prior to joining HLA, Tan (pictured directly above) was chief operations offer of AXA Malaysia’s general insurance business. He holds MBA and MSc degrees and is also a certified agile consultant and design thinking practitioner.

Low (pictured above) joins HLA from MetLife Asia, where he was most recently director for data management. He has led various projects for large multinational corporations, covering the fields of insurance, oil and gas, communications and finance. He started his professional career at Accenture after pursuing his undergraduate studies in chemical engineering at the University of Malaya.

“We are thrilled to announce these updates that will position our company for success in the future. Their experiences will be a tremendous asset in support of HLA’s hypergrowth,” said Loh Guat Lan HLA group managing director and CEO. “As a leading domestic life insurer of the nation, we have moved rapidly to incorporate technology meaningfully into our business in order to provide better value to our customers and intermediaries.”