It's official – broking giant streamlines global operations under new brand

Group's HNW arm gets a new name

It's official – broking giant streamlines global operations under new brand

Insurance News

By Kenneth Araullo

Howden, the global insurance group, has unveiled a new brand to consolidate its worldwide broking operations under one unified name. As a part of this rebranding effort, IPG Howden, the group's high net worth life insurance broker, has been rebranded as Howden Private Wealth.

This rebranding initiative follows Howden’s announcement earlier this year outlining the streamlining of its business structure under a unified global executive, with direct reporting for insurance broking, reinsurance broking, and underwriting to David Howden (pictured), the group’s CEO.

“As we unveil our new brand and enter our 30th year, we are excited to mark this new chapter for Howden.  I am incredibly proud of what we’ve built.  The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference,” Howden said.

Howden Asia CEO Goh Chye Huat said that the company has seen growth in the region over the last few years, with this development aiming to underscore this growth as operations move under one brand to reflect Howden’s standing.

“An important part of this unification is that IPG Howden, Asia's leading high-net-worth life insurance broker, will be renamed Howden Private Wealth, effective immediately, and will continue its focus on providing bespoke high-quality life insurance and wealth planning solutions to our affluent clients across Asia and EMEA,” he said. “Today, as we launch this exciting new visual identity, we are setting our sights on a future with no limits. Our collective offering across retail, specialty, reinsurance, and high-net-worth capabilities will enable us to maximize the delivery of our global expertise and support our clients seamlessly across Asia.”

As of today, Howden’s operations in Asia employ over 1,000 individuals across retail, specialty, reinsurance, and high-net-worth sectors, with offices located in Singapore, Philippines, Thailand, Indonesia, Malaysia, and Hong Kong.

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