Prudential Singapore has signed on as a sponsor of ONE Championship, a Singapore-based martial arts promotion.

According to ONE, the partnership with Prudential will provide ONE Championship fans with exclusive giveaways via social media and digital channels, as well as in-person VIP experiences.

The partnership, which began this month, will have its official brand activation launched during the lead-up to the ONE Fight Night event, which will take place at the Singapore Indoor Stadium on March 25. 

“This is a fantastic opportunity for us to team up with Prudential, a leading insurance provider with a rich history of more than 90 years serving the financial and protection needs of Singaporeans,” said Claire Ng, vice president and global head of partnerships at ONE Championship. “We’re excited to kick off this partnership and provide our fans with exclusive experiences across the ONE ecosystem that will surprise and delight them.”