Prudential Singapore has launched the second edition of its digital innovation programme, known as the PRU Fintegrate Partnership.

In the 2018 edition, Prudential has named 10 rapid-growth areas presenting opportunities for collaboration. These include underwriting, enterprise solutions, preventative healthcare, and customer engagement.

PRU Fintegrate was launched in 2017 and aims to create a comprehensive ecosystem to solve business problems by bringing together partners from the fintech, insurtech, healthtech, and medtech spheres.

In this year’s competition, Prudential will welcome entries from scale-ups, or firms that already have a valid business model and are looking to accelerate growth.

The successfully-chosen firms will be invited to present their solutions at the 2018 Singapore Fintech Festival and will embark on full-paid pilot programmes of their solutions in 2019.

“PRU Fintegrate is about charting the future of insurance,” said Prudential Singapore CEO Wilf Blackburn. “This means creating truly great customer experiences, working smarter and complementing the efforts of our financial consultants to provide customers with valuable advice and solutions in meeting their changing needs.”