India's largest retail health insurance company, Star Health and Allied Insurance Company Limited (Star Health Insurance), has launched a 50-day insurance awareness drive in Andhra Pradesh, Madhya Pradesh, and Haryana. These initiatives are part of Star Health Insurance's plan to ensure everyone has access to quality healthcare.

"As the leader in standalone health insurance in India, we are committed to increase insurance awareness as we firmly believe that access to healthcare is the fundamental right,” said Anand Roy, CEO of Star Health Insurance. “In line with IRDAI's vision of ‘Insurance for all by 2047’, we are focussed on building ‘awareness, availability and accessibility’. We are mindful of the low insurance penetration rate in India due to lack of awareness, specially across the rural regions. We are continuously taking initiatives to deepen our commitment to make health insurance accessible across Bharat.”

The insurance awareness drive starts ahead of National Insurance Awareness Day. Star Health has planned different activities, including educational workshops and seminars, outreach programs, and personalized insurance consultations with the help of local financial advisors. The insurer also has mobile vans to tour regions of Andhra Pradesh, Madhya Pradesh, and Haryana to ensure every individual is aware of the importance and benefits of health insurance. The drive will also have educational sessions and leaflets detailing the importance of health insurance in financial security.

The initiative will benefit 470 villages and towns across 51 districts of Andhra Pradesh, Madhya Pradesh, and Haryana. The insurer has been conducting activities to raise awareness across the country. In FY24, Star Health covered 134 districts, over 980 villages, and more than 4,200,000 individuals across Andhra Pradesh, Tamil Nadu, Karnataka, Jharkhand, Bihar, and Odisha.

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