Sun Life HK appoints new CEO

Veteran has over 27 years of experience in the firm

Sun Life HK appoints new CEO

Insurance News


Sun Life Hong Kong – a subsidiary of the Canada-based insurance giant – has appointed a new CEO and three other senior leaders.

The firm promoted Fabien Jeudy to serve in the top position where he will oversee and grow SLHK’s operations including life and health insurance, wealth management and a pensions business.

“Hong Kong is a critical part of our growth strategy in Asia and I am confident that with his background, expertise and enthusiasm, Jeudy will continue our great legacy,” said Sun Life Financial Asia president Kevin Strain.

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Jeudy was previously the regional chief operating officer for Sun Life Financial, where he provided business oversight for a number of the company’s functional areas and product development across its operations in Asia, Asia Asset Management reported.

He has over 27 years of experience across Sun Life’s businesses in Hong Kong, Canada, the United States, Indonesia, the Philippines, India and Vietnam.

SLHK also appointed Belinda Au as general manager, distribution and marketing. She will be responsible for: overseeing the distribution of SLHK’s products across all distribution channels; leading its most respected advisor (MRA) strategy; managing SLHK’s digital transformation; and overseeing all marketing activities. Au had been the firm’s chief distribution officer since April 2015.

Belinda Luk was appointed as the new general manager, wealth and pensions. She will oversee the firm’s pensions portfolio, explore strategic partnerships to expand the firm’s distribution network, and further accelerate its growth in the Hong Kong retirement market. Luk had been senior vice president of SLHK’s pension and group business since August 2008.

SLHK selected Clement Lam as its now general manager for life and health. Before his appointment, he held multiple leadership roles at Sun Life’s regional office and was most recently the head of Telco and FinTech solutions, Asia.

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