Thailand's Siam City Insurance now known as FWD General Insurance

Process completed following firm's acquisition late last year

Thailand's Siam City Insurance now known as FWD General Insurance

Insurance News

By Gabriel Olano

Siam City Insurance (SCI) has changed its name to FWD General Insurance and has rebranded accordingly, following its acquisition by Hong Kong-headquartered FWD in December 2019.

SCI began business in 1948 as Menam Warehouse Insurance Company, before being acquired by Siam City Bank in 1994 and changing its name.

In a statement, FWD said that, moving forward, all of SCI’s policies will be underwritten and delivered by FWD General Insurance, with a strong focus on digital technology to meet the changing needs of the Thai market.

FWD General Insurance is now part of the digital general insurance offering of bolttech, an international insurtech business under the Pacific Century Group alongside FWD Insurance.

“We’re thrilled to build out our general insurance business with this rebrand and look forward to creating a new and exciting insurance experience to help more people in Thailand protect the things they value,” said Bob Wouters (pictured), CEO of FWD General Insurance, Thailand.

According to FWD, all existing customers of SCI will not be affected by the rebrand and will continue to receive the protection, benefits and customer service stated in the terms of their policies.

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