Singlife with Aviva unveils startup assistance programme

Singlife with Aviva unveils startup assistance programme | Insurance Business Asia

Singlife with Aviva unveils startup assistance programme

Singlife with Aviva has launched a cross-industry collaboration that seeks to help startups and small and medium-sized enterprises (SMEs) in Singapore to digitalise and scale up their operations.

Known as A Better Odyssey, the collaboration involves major tech players such as Google and Grab For Business, as well as homegrown firms Razer Fintech, ShopBack PayLater, Debia, Exabytes,, Quickdesk, Sleek and Volopay.

Emerging businesses can receive exclusive offers such as free credits, preferential pricing for products and services, and various networking opportunities. Singlife with Aviva will also provide group personal accident cover, helping businesses to safeguard their early-stage growth. The programme acts as a one-stop shop for local startups and SMEs to access a wide range of products and services, including business management, operations and payment.

“We are extremely grateful for the support from our many partners in helping us establish and lead this important ecosystem initiative,” said Varun Mittal, group head of digital and ecosystems, Singlife with Aviva. “Singlife offers consumers a better way to financial freedom and we want to help emerging businesses find a better way to grow. We look forward to this journey as their technology-empowered, financial services partner.”

“With the fast-evolving and growing digital ecosystem, we believe through this partnership with Singlife, we will be able to support the digitalisation and growth journey of many startups and SMEs with a one-stop payments solution across Southeast Asia,” said Lee Li Meng, CEO of Razer Fintech.

“Founded in Singapore, QuickDesk seeks to empower businesses and professionals to drive more sales digitally through automating communications and sales and marketing processes,” said Charmain Tan, CEO of QuickDesk. “We are therefore excited to partner Singlife with Aviva, a homegrown financial service company, to uplift and empower fellow local SMEs and professionals, managers, executives and technicians through our suite of solutions.”