VitalityLife has expanded its offerings on the UnderwriteMe Protection Platform by introducing its Income Protection cover, adding to the array of life products such as life and serious illness cover already accessible through the platform.
This enhancement enables advisers to seamlessly compare Vitality’s suite of products, with the added advantage of automatic application of multi-benefit discounts when selecting more than one product.
This update, featuring income protection on the platform, introduces various payment terms, including short-term and full-term options, and different deferred periods, catering especially to the self-employed with a unique seven-day deferred period option.
Justin Taurog, managing director of VitalityLife, highlighted the importance of innovation and comprehensive cover in meeting contemporary consumer needs.
“We are continually innovating our proposition and processes to ensure we are offering pioneering products, supporting advisers, and also providing comprehensive cover that suit the needs of today’s consumers,” Taurog said.
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“With the ongoing cost of living crisis, income protection sales across the industry increased by 23% between 2022 and 2023, and for us this number was even higher at 40%,” Taurog said. “By adding our income protection to UnderwriteMe, advisers will be able to access the full range of VitalityLife solutions and access to a multi-benefit customer discount to provide their clients with a holistic solution to their protection needs and provide them with the best value.”
Mark Cracknell, commercial director at UnderwriteMe, expressed enthusiasm about the partnership's growth with Vitality's new income protection proposition.
“UnderwriteMe are delighted to be extending our partnership with Vitality through the launch of Vitality’s Income Protection proposition on the Protection Platform. This is an important launch, as it provides advisers with multi-product flexibility with Vitality as a single insurer and extends the number of Income Protection products available through the Protection Platform,” Cracknell said.
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