China Life Singapore to drive growth of agency channel

Firm marks first anniversary of agent force with awards ceremony

China Life Singapore to drive growth of agency channel

Insurance News

By Gabriel Olano

China Life Insurance (Singapore), which recently held its first annual awards ceremony for insurance agents, said that it plans to grow its agency force to 100 individuals in 2022.

The ceremony, which was held on Jan. 27 and observed COVID-19 management protocols, brought together top-performing agents and senior management, including Lin Xiangyang, chief executive of China Life Singapore.

The awards marked the first anniversary of the establishment of the insurer’s agency channel and recognised agents’ achievements in 2021 with citations in both individual and team categories.

China Life Singapore said that 2021 was a milestone, with the company achieving significant growth and development. The company established the first Southeast Asian agency channel under China Life Insurance Group and achieved stable and strong results despite the disruptions caused by the COVID-19 pandemic.

At the ceremony, Lin encouraged agency channel members to be professional, motivated and diligent, and put forward expectations for team development in 2022, both externally and internally. Lin said that China Life Singapore will accelerate the improvement of new products with the upgrade of system and provide strong back-end support for the agency team through diversified sales platforms. As part of its medium- and long-term plans for agent recruitment, the company plans to achieve high growth in the number of individual agents in 2022, with a target of 100 agents.

Lin also commended the company as it strived to achieve the “six high missions”, namely, to form a highly efficient management team; to provide a high-value range of products; to cultivate a high-quality sales team; to create a high-tech service system; to serve high-net-worth clients; and to achieve high-quality development goals.

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