Etiqa Singapore launches API affiliate portal

Firm’s partners can now integrate seven key insurance products into their online platforms

Etiqa Singapore launches API affiliate portal

Insurance News

By Gabriel Olano

Etiqa Insurance Singapore has launched its first affiliate portal with a wide range of insurance application programming interfaces (APIs).

In a statement, the insurer said that the Etiqa API Portal provides standard API services, such as quotation, policy creation and enforcement and payment for seven key products, allowing partners across different industries to integrate the company’s insurance products and services into their online platforms.

According to Etiqa, the API portal includes test environment and sandbox interfaces to help partners build effective digital marketplaces with new applications around Etiqa’s products and services. At present, APIs for insurance savings, travel, maid, car, home and personal accident insurance are available on the portal, it said.

Etiqa also offers a referral catalogue for marketing affiliates with limited coding knowledge. Interested parties, such as bloggers or influencers, can retrieve unique referral links for Etiqa’s full range of online products, including life products, to share on their preferred social channels.

“Similar to banks, we want to make insurance invisible by integrating it with the daily lives of modern day consumers. With our APIs, our partners can embed insurance solutions on their platform as and when they need to,” says Dennis Liu, head of business transformation and technology at Etiqa Insurance Singapore. “Etiqa has since established strong working relationships with several partners such as PolicyPal and SingtelDash to provide insurance solutions and services on different operating models.”

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