Sean Rach, former chief marketing officer of Prudential Asia, has joined cryptocurrency platform Monaco, holding the same position.

In his new role, Rach is in charge of promoting Monaco’s brand globally and building its credibility with key stakeholders.

Rach joins Monaco from Prudential, where he led the development of integrated marketing solutions for its businesses in Asia. Prior to Prudential, he worked at advertising agency Ogilvy & Mather. He also served as managing director of OgilvyOne Hong Kong, which served major clients such as American Express, Western Union, BlackRock, SmarTone, and IBM.

“Joining the leadership team of Monaco at this stage of development is very exciting and I look forward to applying my experiences to expand the brand globally,” Rach commented on his appointment.

Alongside Rach as new hires were Erald Ghoos as chief operating officer, Ken Baylor as chief cybersecurity officer, and Weiyi Zhang as platform architect.


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