FWD launches intensive training programme for agency leaders

Six-month programme seeks to build stronger and digitally-enabled agency force

FWD launches intensive training programme for agency leaders

Insurance News

By Gabriel Olano

FWD has launched its ‘Elite Signature’ programme, which is a six-month intensive leadership and executive training programme for its top agency leaders across Asia.

The programme is a multi-year partnership with international business school INSEAD, and aims to transform FWD’s next-generation salesforce in a digitally-connected world, it said in a statement.

It is part of FWD’s broader Elite Agency vision to build an industry-leading digitally-enabled advisory team in Asia. The programme aims to develop 100 world-class agency leaders that will lead and transform the way insurance sales are conducted, and ultimately support FWD’s wider vision to change the way people feel about insurance.

The Signature programme will be carried out in four distinct phases: (1) a three-month preparation on business planning and leadership agenda; (2) a one-week residential programme at the INSEAD Europe campus in France, where they will learn the latest insights in sales management, leadership, and technology application; (3) a three-month coaching period to put their plan into action; and (4) a perpetual alumni platform that consists of masterclasses and regional networking opportunities.

For the inaugural class, five top agency leaders were chosen from five of FWD’s markets: Hong Kong & Macau, Thailand, the Philippines, Vietnam, and Indonesia.

“We have put a lot of thought behind the programme design,” said Zhuang Li Hao, FWD Group’s head of agency. “This multi-year, regional programme is specifically designed to provide the largest possible learning space and scope for our leaders. The regional exposure is unique, the quality of teaching from a top business school is unparalleled, and the personal coaching by INSEAD professors and FWD’s senior management is unprecedented. This epitomises FWD’s commitment to our sales force.”

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