FWD launches intensive training programme for agency leaders | Insurance Business Asia
FWD has launched its ‘Elite Signature’ programme, which is a six-month intensive leadership and executive training programme for its top agency leaders across Asia.
The programme is a multi-year partnership with international business school INSEAD, and aims to transform FWD’s next-generation salesforce in a digitally-connected world, it said in a statement.
It is part of FWD’s broader Elite Agency vision to build an industry-leading digitally-enabled advisory team in Asia. The programme aims to develop 100 world-class agency leaders that will lead and transform the way insurance sales are conducted, and ultimately support FWD’s wider vision to change the way people feel about insurance.
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The Signature programme will be carried out in four distinct phases: (1) a three-month preparation on business planning and leadership agenda; (2) a one-week residential programme at the INSEAD Europe campus in France, where they will learn the latest insights in sales management, leadership, and technology application; (3) a three-month coaching period to put their plan into action; and (4) a perpetual alumni platform that consists of masterclasses and regional networking opportunities.
For the inaugural class, five top agency leaders were chosen from five of FWD’s markets: Hong Kong & Macau, Thailand, the Philippines, Vietnam, and Indonesia.
“We have put a lot of thought behind the programme design,” said Zhuang Li Hao, FWD Group’s head of agency. “This multi-year, regional programme is specifically designed to provide the largest possible learning space and scope for our leaders. The regional exposure is unique, the quality of teaching from a top business school is unparalleled, and the personal coaching by INSEAD professors and FWD’s senior management is unprecedented. This epitomises FWD’s commitment to our sales force.”