Digital life insurer Blue has deployed its cloud-enabled core infrastructure based on Tencent Cloud.

According to the Hong Kong-based insurer, it is the first insurance firm in Hong Kong with a core system wholly based on Tencent Cloud. This, the insurer claimed, along with the removal of traditional legacy systems, will allow it to boost its agility, scalability, and innovation. The infrastructure will enable other new technologies to plug into and play on Blue’s core system, while also accelerating its product development process, the firm said.

“In this digital era, customers expect brands to be agile, and speed to market is critical to delivering a satisfactory customer experience,” said Charles Hung, CEO and executive director of Blue. “Traditional legacy systems are no longer sustainable or efficient for us to respond to the fast-changing needs of consumers. With customers at the centre of everything we do, this system transformation will enable us to create smarter propositions and a better experience for them.”

Blue, which is the first purely digital life insurer in Hong Kong, began selling life and critical illness insurance policies in September 2018. It is 20% owned by Tencent, while 40% is owned by Aviva.