Revealed – the leading insurance brands around the world

Asia-based firms continue to lead the way…

Revealed – the leading insurance brands around the world

Insurance News

By Ryan Smith

Brand valuation consultancy firm Brand Finance has revealed the world’s top insurance brands. China’s Ping An retained its spot as the world’s most valuable insurance brand, while China Life knocked Germany’s Allianz out of the number-two spot.

The 10 most valuable insurance brands, as rated by Brand Finance, are:

  1. Ping An (China) – US$44,768 million
  2. China Life (China) – US$22,578 million
  3. Allianz (Germany) – US$20,204 million
  4. AXA (France) – US$17,377 million
  5. CPIC (China) – US$15,389 million
  6. AIA (China) – US$14,130 million
  7. GEICO (United States) – US$11,118 million
  8. Progressive (United States) – US$8,966 million
  9. PICC (China) – US$8,803 million
  10. Life Insurance Corporation of India (India) – US$8.655 million

The total value of the top 100 most valuable insurance brands fell by 6% overall – from $462.4 billion in 2020 to $433 billion in 2021 – due to the fallout from the COVID-19 pandemic, the report found.

“As predicted, insurance brands have taken a hit this year as they negotiate the fallout from the pandemic – from the near standstill of the global economy and prolonged low interest rates to slow development across the sector in general,” said Declan Ahern, director at Brand Finance. “They have, however, fared better than our initial predictions at the outbreak of last year, demonstrating the resilience of the world’s top insurance brands.”

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