Singapore's fundMyLife acquired by DollarsAndSense

Singaporean financial planning start-up fundMyLife has been acquired by DollarsAndSense, one of the leading personal finance websites in the market.

The acquisition, which went for an undisclosed sum, will add to DollarsAndSense’s growing business as an insurtech platform, the companies said in a statement. The move seeks to give the buyer better insights into what consumers are looking for, as well as to identify gaps in Singaporeans’ financial planning knowledge.

Since 2017, DollarsAndSense has been working closely with fundMyLife on multiple areas, including affiliate partnerships, content marketing and improving engagement with the financial adviser community.

“The acquisition of fundMyLife will give people in Singapore a secure way to receive personalised answers from trusted professionals for their financial planning and insurance questions,” said Timothy Ho, co-founder and managing editor of DollarsAndSense. “For financial advisors, they can focus on what they do best – provide good financial advice and to service their clients – rather than spending unnecessary time trying to get leads inefficiently. I believe this will lead to better outcomes for both consumers and financial advisors. We are committed to making this platform a success for everyone involved.”

During the transition, fundMyLife co-founders Jackie Tan and Wesley Goi will remain on board to ensure continuity and a smooth transition.

“DollarsAndSense brings their expertise in creating original content in the personal finance space, joined with strong branding and reach,” Tan said. “I believe fundMyLife will achieve its growth potential in the coming months as a result of this partnership.”