Singlife has appointed Samantha Ghiotti (pictured) as it deputy CEO, effective immediately, ahead of its planned expansion into other markets in Southeast Asia.

Ghiotti will be responsible for growing the business in Singapore, as part of the company’s mission to reshape finance and unlock the potential of money for Singaporeans, a statement from Singlife said.

The appointment bolsters the leadership team at Singlife as the company extends its product offering to challenge the broader financial services industry and help its customers better manage their money. Following its rebrand, Singlife has launched its flagship product, the Singlife Account, and accompanying mobile app and Visa debit card, which has been rolling out gradually to its waitlist over recent weeks, the statement said.

Before joining Singlife, Ghiotti was a partner at Anthemis Group, a leading fintech venture investor. She has held several senior commercial and digital roles in some of the world’s largest financial institutions including American Express, First Data, and the Royal Bank of Scotland.

“With Singlife’s ambitions for rapid regional expansion across Southeast Asia, requiring more of my time, Samantha’s leadership and experience brings a new strength and bandwidth to the firm in allowing us to realise these ambitions while successfully delivering on our Singapore opportunity,” said Walter de Oude, founder and CEO of Singlife.