Digital insurance firm ZA Insure has announced the launch its flagship products in Hong Kong after securing a digital-only insurer license from the Hong Kong Insurance Authority.

In a statement, the insurer said that its three new products – “ZA Life Protection,” “ZA Cancer Protection,” and “ZA Heart Attack & Stroke Protection” – cater to “consumers’ essential needs for life and critical illness protection, with superior features that stay true to ZA’s philosophy ‘Be Different, Together.’”

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“With affordability being one of the key appeals, the products aim to provide more suitable protection for customers in need,” the company said.

“A large part of our population still remains uninsured, and many consumers fail to get the protection that meets their specific needs due to expensive premiums and various factors such as family medical history and coverage plans that lack flexibility,” said Wayne Xu, chief executive officer of ZA Insure. “This has made us constantly reflect on the role and purpose of insurance. As a digital-only insurance platform which possesses strengths in both insurance and technology, ZA Insure is not merely a product vendor to users. With our cost advantage and innovation empowered by technology, we should take on the mission to provide protection for a wider population through affordable and personalised insurance products.”