BMS expands AI and analytics footprint in India

The broker is building capacity as AI adoption accelerates

BMS expands AI and analytics footprint in India

Reinsurance News

By Mark Rosanes

BMS Group has opened a global capability centre (GCC) in Mumbai as the insurance and reinsurance broker increases investment in data, analytics, and artificial intelligence. The centre will support broking operations, technology, analytics and client service functions across the group’s global business.

BMS appointed Nipun Mapara as managing director of the facility, while Sanjeev Poojari will serve as head of operations. The move also follows BMS’s strategic partnership with Berns Brett India, suggesting a broader effort to expand both its market presence and operational capabilities in India.

The company said the centre will operate as an integrated part of its global business rather than a standalone support function.

Industry shifts drive AI investment

BMS said the facility will help support the deployment of AI tools across broking and operational functions. The broker has increased investment in data infrastructure as firms across the sector seek greater efficiency and analytical capabilities.

The launch comes as global brokers compete to strengthen data, analytics and AI capabilities amid growing pressure to improve productivity and client service.

Earlier this year, Aon introduced Broker Copilot, an AI platform designed to assist brokers with placement activity and market intelligence.

Similar investments across the broking sector indicate that AI is increasingly being integrated into core placement and operational processes rather than remaining in pilot programmes.

The development points to a broader shift across the broking sector as firms seek to integrate AI into day-to-day operations rather than use it only for testing and research.

Nick Cook, group chief executive officer at BMS, said the Mumbai operation would support the firm’s data and AI strategy.

“The opening of our GCC in Mumbai is more than an operational milestone,” Cook said. “It is a platform for building the data and AI capability that will help BMS serve clients better and compete more effectively.”

Mapara said the centre is already supporting several functions, including broking support, client services, analytics and technology.

“We are already operational and contributing across multiple workstreams, from broking support and client services to analytics and technology,” he said.

India attracts insurance technology investment

The facility was developed with support from EY, which advised BMS on the design and establishment of the centre.

India has become a key location for insurers, brokers, and financial services firms seeking technology, analytics and AI talent. Companies across the sector are investing in AI capabilities for risk assessment, fraud detection, customer engagement and operational processes.

The country’s large technology workforce and established financial services sector have helped attract investment in global capability centres across insurance and banking.

Benedict Reid, EY’s UK commercial and specialty insurance leader, said brokers are reviewing operating models as they seek greater access to specialist skills.

From experimentation to deployment

The announcement reflects a wider move from AI experimentation to operational deployment across insurance. Industry research and recent technology roll-outs suggest insurers and brokers are increasingly focusing on measurable operational use cases rather than proof-of-concept projects.

That shift has increased demand for teams that can support implementation, oversight and ongoing development of AI systems.

The Mumbai centre highlights how brokers are adapting operating models to support growing demands for data management, analytics and AI-enabled workflows. The trend points to increased competition for technology talent and greater use of AI across broking, servicing and risk management function.

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