Swiss Re centralises broker management as soft market squeezes pricing power

A new group-level function brings Swiss Re's broker relationships under one roof as pricing declines sharpen competition

Swiss Re centralises broker management as soft market squeezes pricing power

Reinsurance News

By Mark Rosanes

In a market where reinsurers are increasingly competing on service and relationships rather than price, Swiss Re has moved to consolidate its broker management infrastructure. The global reinsurer has established a group broker management practice and appointed Matthias Meyenhofer (pictured) as group broker executive to lead the function from July 2026.

The new practice draws together broker and intermediary management responsibilities that previously operated separately across property and casualty reinsurance, corporate solutions, and life and health reinsurance. Swiss Re said the objective is to strengthen strategic engagement with brokers and improve service standards across the organisation.

Meyenhofer is not new to the brief. In late 2022, Swiss Re established a broker-specific key account management team and appointed him to lead it. He joined the reinsurer in 2020 as head of large P&C transactions for continental Europe and brings more than 23 years of industry experience to the expanded role.

Why broker relationships matter more in a soft market

The timing reflects where pricing power now sits. Swiss Re posted a 47% jump in net income to US$4.8 billion in 2025, with P&C Re delivering a combined ratio of 79.4%.

At the January 2026 renewals, however, P&C Re secured a nominal price increase of just 0.3% while loss assumptions rose 4.6%. The net effect was a price decrease of 4.3%. In that environment, broker engagement becomes a competitive variable rather than a secondary consideration.

The broader market context sharpens that logic. In December 2025, Westfield Specialty International's Christopher Gray described the global reinsurance market as characterised by too many reinsurers chasing too few buyers, with excess capital pressing on pricing and margins. He argued reinsurers would need to build cross-class relationships and align more closely with buyers' needs. Failing to do so, Gray said, would see clients retain more risk and reduce demand for traditional capacity.

Andreas Berger, group chief executive of Swiss Re, said the new function would enable the reinsurer to deliver greater value to broker partners. He said greater alignment across Swiss Re's businesses was the central objective.

Structural shift, not an isolated move

The broker management restructuring sits within a wider set of operational changes Berger outlined heading into 2026. Swiss Re set a group net income target of US$4.5 billion for the year, with the life and health re book receiving particular attention following a portfolio review of underperforming markets including Australia, Israel, and South Korea.

Swiss Re's own research adds a longer-term frame. The group's analysis found that brokers and managing general agents are playing a larger role in distribution and underwriting, with the trend of transferring more risk to reinsurers expected to continue. Swiss Re's chief underwriting officer for P&C reinsurance noted that wholesale broker growth was contributing to a structural shift across the market.

A single group-level function now allows Meyenhofer's team to manage relationships with major brokers across all three segments rather than through separate contact points in each business unit. The question is whether a more coherent broker strategy can translate into market share gains in a cycle that rewards discipline over price.

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