A poll of 2,000 UK adults has looked into which firms would receive requests to remove or provide access to consumer data – and insurers are among those topping of the list.
According to the SAS-commissioned survey conducted by OnePoll in May, 33% of insurance consumers could request personal data be removed, while 29% could request access to their personal data.
On top for removal requests are social media companies (39% of consumers); banks lead requests for access with 32%. In general, 48% of UK adults intend to activate their new personal data rights.
Among the new rights, the most welcome are the following:
- 64% welcomed ‘the right to access’ (e.g. get a copy of personal data held about them)
- 62% welcomed ‘the right to erasure’ (e.g. erase personal data from certain systems)
- 59% welcomed ‘the right to rectification’ (e.g. if personal data is inaccurate or incomplete)
- 56% welcomed ‘the right to object’ (e.g. using data for marketing and profiling)
- 54% welcomed ‘the right to restrict processing’ (e.g. if they contest accuracy of data)
- 43% welcomed ‘rights in relation to automated decision making and profiling’ (e.g. the right to seek human intervention following an automated decision they disagree with)
- 38% welcomed ‘the right to data portability’ (e.g. obtaining and re-using data)
The General Data Protection Regulation (GDPR) will come into force on May 25, 2018.
Related stories:
GDPR: How will it affect your business?
One year to GDPR: is the insurance sector ready?
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