AIA leverages AI for agent recruitment in Indonesia

It follows a pilot in Hong Kong

AIA leverages AI for agent recruitment in Indonesia

Insurance News

By Kenneth Araullo

AIA Indonesia has taken a pioneering step in the country’s insurance industry by integrating artificial intelligence (AI) into the recruitment process for insurance agents, known as Life Planners.

This approach aims to streamline the recruitment process for both potential insurance agents and company recruiters, while also ensuring a more objective and quantifiable evaluation of new recruits.

“AIA Indonesia is committed to delivering the best service to our customers. We believe that to be able to provide the best service, requires high-quality insurance agents to serve as our customers’ trusted partners,” AIA Indonesia’s chief of agency Kevin Kwon said in a news release.

The introduction of AI-powered interviews also equips recruiters with a more efficient system, according to AIA Indonesia, as it aids them in evaluating the quality of insurance agent candidates during the initial selection phase.

The insurer also recognizes the significance of introducing a new system that streamlines recruitment processes while upholding the quality of selected insurance agents. This is where AI interviews emerge as a solution, harnessing the capabilities of the tech to provide impartial initial assessments of insurance agent candidates.

Utilising AI in the recruitment system also offers mutual advantages by enhancing flexibility, accessibility, and time efficiency. As candidates are no longer required to schedule in-person meetings with recruiters, the time needed compared to conventional processes is reduced. Candidates can simply access and register on the iRecruit platform and initiate their online AI interview session from anywhere and at any time, typically taking only a few minutes to complete.

In line with AIA’s vision, the program also incorporates a rigorous and comprehensive scoring matrix. This ensures that every candidate who successfully completes the AI interview meets AIA’s stringent qualifications. Following its successful implementation in Hong Kong, Indonesia becomes the second market to fully adopt AI interviews.

In 2022, 80% of new insurance agents in Hong Kong were recruited through AI-driven aptitude tests and interviews. Furthermore, AI and analytics-based digital tools in 2022 contributed to a 30% increase in AIA’s quality leads compared to 2021.

Elsewhere in the country, the property insurance sector is poised for substantial growth, with a projected compound annual growth rate (CAGR) of 8.7% from IDR26.6 trillion (US$1.7 billion) in 2023 to IDR37.1 trillion (US$2.4 billion) in 2027 in terms of gross written premiums (GWP).

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