AIG Malaysia will introduce a telematics-enabled mobile app and motor insurance solution, which seeks to teach motorists safer driving habits through gamification.

The technology for the offering was developed in cooperation with Amodo, a European insurtech and data analytics firm. This is the third market in Asia in which AIG has launched its motor insurance proposition, following its AIG Drive Master campaign in Hong Kong and AIG on the GO in Singapore.

“Technology has allowed us to locate and manage real-time risks as we improve road safety standards for drivers and pedestrians alike,” AIG Malaysia CEO Antony Lee was quoted as saying by the Borneo Post. “In line with our #AIGJagaYou promise, we will leverage data-driven insights from our mobile app, along with our claims experience, to cultivate better driving behaviours nationwide.

“This effort is also in line with the liberalisation of motor insurance where premiums are now heavily influenced by driver risk profiles.”

Lee spoke at a media briefing commemorating AIG’s global centennial year, as well as its 66 years of presence in Malaysia.

The need for better road safety is quite urgent in Malaysia, due to high road accident and mortality rates. In 2017, there were over 533,000 road accidents in the country, with over 6,700 deaths, according to data from the Ministry of Transport.