Asian Alliance renamed to Softlogic Life Insurance

Name change comes after firm spins off its general insurance business

Insurance News

By Gabriel Olano

The shareholders of Sri Lanka-based Asian Alliance Insurance have approved a special resolution to change the company’s name to Softlogic Life Insurance, according to a stock exchange filing.
The name change comes after the insurer sold its stake in Asian Alliance General Insurance to Canada-based Fairfax Financial Group. The transaction was worth LKR1.26 billion (US$8.55 million).
Part of the agreement stipulated that Fairfax should enter an exclusive general insurance distribution deal with Softlogic Holdings.
In 2015, Asian Alliance had gross written premiums amounting to LKR 6.2 billion (US$4.21 million), a 29% increase compared to the previous year, outpacing the rest of the country’s insurance industry.

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