Assure Singapore becomes direct insurance broker

Move will enable company to provide a wider array of insurance products

Assure Singapore becomes direct insurance broker

Insurance News

By Mary Or

Assure (Singapore) Pte Ltd has just announced that it is operating as a direct insurance broker in Singapore effective April 1, 2023.

By entering the Singapore market as a direct insurance broker, Assure (Singapore) said it would be able to provide customers with a wider range of insurance products and bespoke insurance solutions to meet their needs.

Assure (Singapore) first established itself as a general insurance agency in Singapore in April 2016, joining with the likes of NTUC Income and AXA to represent their general insurance products. It brands itself as a provider of “simple, honest yet adequate risk coverage” and views technology as a key driver in delivering both innovation to the insurance industry and greater productivity to its clients.

Since its establishment in 2016, Assure (Singapore) has cultivated a track record of professional service and expertise in the city-state and was most recently recognised by NTUC Income as a ‘million dollar producer’ for its motor insurance in 2022.

“We are excited to become a direct insurance broker in Singapore and to be able to offer our clients an even wider range of products and services,” said Assure (Singapore) CEO Alexis Adrian Chua. “This move is in line with our commitment to providing the best possible service to our customers, and we look forward to continuing to grow our business in Singapore.”

In a press release, Assure (Singapore) said that its team was well-equipped to provide customers with “comprehensive advice on insurance coverage, risk management, and claims management”.

The general insurance sector of Singapore enjoyed a 15% annual growth in 2022 according to the General Insurance Association’s latest financial report. Gross written premiums topped SG$ 9 billion for offshore and domestic segments combined, with the domestic segment growing by 9.6% in gross written premiums to almost SG$ 5 billion. Underwriting performance within the sector – both overseas and at home – likewise grew by just over 20%.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!