AXA and SingPost partner for remote financial advisory service

New service harnesses technology to allow financial advisors to better serve more customers

AXA and SingPost partner for remote financial advisory service

Insurance News

By Gabriel Olano

AXA Insurance and Singapore Post Limited (SingPost) have launched the pilot for a digital sales advisory service.

Known as AXA@POST Virtual Assist, the service aims to connect SingPost customers with AXA’s financial consultants who provide trusted end-to-end financial advice and services, through a live and interactive video feed.

The service also provides the convenience of online applications for insurance solutions covering customers’ car, home, family, travel, business, savings, health, and life protection, as well as investment needs.

The firms said in a statement that the move follows their shared vision to bring insurance closer to the community. By harnessing technology, AXA can serve more customers better, regardless of location, and at the same time increase customer reach with improved distribution efficiency across post offices, especially those with high foot traffic.

“AXA believes in leveraging technology to better serve our customers,” said Sean Goh, managing director for life insurance at AXA. “With AXA@POST Virtual Assist, we’re delivering on that promise by taking a step forward to provide a seamless end-to-end service digitally and ensuring high-quality, personalised financial advice is readily accessible. We remain committed to working with SingPost to provide innovative and value-added services to enhance the overall experience for our customers in this digital age.”

Customers can currently avail of AXA@POST Virtual Assist in three key SingPost offices – Jurong East Post Office in Westgate mall, Orchard Post Office in ION Orchard mall, and Pasir Ris Post Office in White Sands mall.

“AXA@POST Virtual Assist dovetails with our ‘Smart Post Office’ vision, where we seek to provide omni-channel access to postal and other essential services via our brick-and-mortar post offices and digital self-service platforms,” said Marjorie Ooi, senior vice president of SingPost. “Offering a hybrid of both in-person and virtual interaction, AXA@POST Virtual Assist has been well received by our customers, from digital natives to those transitioning into the digital age.”

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